Lyric Financial is run by music people for music people.

Our mission is simple, provide financing that supports the growth and development of the global music community. Lyric Financial is run by music people for music people. We understand what it’s like to worry about how you are going to pay for recording, promotion and tour support, or if the next royalty check is going to be enough to cover the bills. We’ve been there and we’re here to lend a hand. At Lyric Financial, we have the ability and music industry experience to create the right deal for you, be it a royalty advance, music business line of credit or music catalog loan. We work with all the major recording companies, music publishers, music distributors, ASCAP, BMI, SESAC and SoundExchange.

Recently, we launched SNAP* an innovative virtual ATM with SonyATV and Tunecore that automates the advance process. It allows artists, songwriters, indie labels and publishers to view their projected earnings and request a cash advance on their royalties or sales in less than a minute from any mobile device or laptop...24/7, anywhere in the world.


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Eli Ball

Founder and CEO

Eli Ball is the founder and CEO of Lyric Financial. At an early age he set out on a quest to find the soul of Robert Johnson. Along the way he had the privilege of working with acclaimed artists that include Ray Charles, Jason and the Scorchers, Rosanne Cash and Herbie Hancock. Eli’s uses his fluency in both the music biz and finance to support financial innovation for the music industry

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Kelly Swartz

Controller & Director of Operations

A CPA with over 25 years experience in accounting, treasury management, audit, compliance and operations. Kelly started her career with Deloitte where she resided for 10 years in the audit department serving clients in the financial institutions sector, hospitality and music industries. One of her larger clients was BMI where she learned a wealth of information in regards to copyright laws and performance royalties.

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Eric Reuthe

Chief Technology Officer

Eric is the architectural leader behind the Lyric’s SNAP* advance platform and banking technology services. He has over 15 years of experience specializing in architectures for high-volume transaction processing and analytics, as well as security and audit. Eric was Chief Architect and VP of Product Engineering at edōInteractive and CIO of CompuPay the largest privately held payroll and tax company in the US, at the time.

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Saul Melnick

Director of Business Development

Saul has spent the past 30 years developing strategic business and marketing strategies to maximize the return on investment of film, video, publishing, and music properties, including the orchestration and implementation of successful licensing and marketing campaigns across multiple platforms and technologies.

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Dawn Griffith

Accounting and Operations Manager

Fluent in three languages: English, Accounting, & IT. Dawn has a background in IT and accounting holding over 11 years experience in auditing, domestic and international financial systems conversions, general accounting, and control and risk evaluation.

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Katie Kneale

Processing Manager

Katie Kneale, originally from Midland, Texas has worked in the music industry for over 6 years. She graduated from Belmont University in 2010 with a degree in Music Business. Before working at Lyric Financial she spent the first four years of her professional career at Haber Corporation. This is where she worked as a bookkeeper and worked with recording artists, entertainers, songwriters, and producers.